Want to position your company in front of thousands of enthusiastic Tech alums? Be a part of the Yellow Jacket excitement and align your business with the Georgia Tech Alumni Association!
Advertising and sponsorship opportunities are available within our print and electronic publications and for most of the events presented by the Georgia Tech Alumni Association. Take an indepth look at the Georgia Tech audience by viewing our demographics page.
Below are a few ways you can connect with more than 110,000 active alumni:
PRINT PUBLICATIONS
- The average distribution for the Alumni Magazine is 57,300. Advertising rates are viewable using Adobe Acrobat.
- Audience – Two issues – Roll Call donors; two issues all alumni
Total issues per year – four
ELECTRONIC CONTENT
BuzzWords
BuzzWords, the Alumni Association’s monthly electronic newsletter, reaches more than 68,800 people with intriguing research, educational and human-interest stories.
- Distribution – 68,800
- Audience – valid email addresses of alumni, parents, faculty, friends
- Issues per year – 12
- Ad Type – 150 × 54 pixel ad with website link
- Cost – $500 per issue
- Research indicates that Tech Alumni visit gtalumni.org for upcoming event information, campus news updates and city of Atlanta information. Why not take advantage of this by promoting your business on our Visiting Atlanta page? Distribution – opportunity to reach fellow Tech grads online
- Audience – gtalumni.org visitors
- Cost – one-year subscription $500
- Tech 100 Business Club members receive business card size ads in the Georgia Tech Alumni Magazine and Tech Topics. Distribution – alumni, parents, faculty, friends
- Audience – Annual Fund donors, last two years (Georgia Tech Alumni Magazine); alumni, parents, faculty, friends (Tech Topics)
- Issues per year – 8 (four issues of the Georgia Tech Alumni Magazine and four issues of Tech Topics)
- Cost – one-year subscription $1000
ALUMNI ASSOCIATION EVENTS
Homecoming
Every fall, graduates come back to campus for four days of seminars, reunion parties, BuzzBash, Tech Tower Tailgate and a Georgia Tech football game. The weekend is a great time to reminisce, visit former classmates and explore the ever-changing Tech campus. Attendance – 2,600
- Audience – all alumni
- Season – fall
- Benefits before the event – company logo/link on the Homecoming landing page at gtalumni.org and recognition as a sponsor in print ads and pre-event marketing materials.
- Benefits during the event – two tickets to tailgate; two tickets to football game; company brochure in 1,200 packets; company signage at check-in and tailgate; VIP tailgate table
- Benefits after the event – recognition in the Georgia Tech Alumni Magazine
Career Conference
The annual Career Conference, held exclusively for Tech graduates, is geared toward job placement, networking, educating and entertaining our elite alumni. Attendance – 100 companies / 1,400 alumni
- Audience – Tech graduates and hiring companies
- Season – spring
- Sponsorship cost – four pricing levels
- Sponsorship benefits: VIP booth placement at the event, advertisement in the conference handbook, recognition at the event and in pre- event marketing material; additional benefits based upon sponsorship level
Women on Wednesdays Networking
- WOW events focus on current business issues and specific interests affecting female Tech graduates. Attendance – 285
- Audience – Georgia Tech alumnae
- Event frequency – approximately four times per year
- Sponsorship benefits – company logo/link on gtalumni.org and included in print ads/invitations; brief presentation at one event to promote company; company acknowledged in fall alumni publication; three complimentary tickets to each event
Pi-Mile Road Race
Promote your company to more than 1,000 runners/walkers during our annual 3.14 mile “Pi” fun run. Participants compete for prizes based on time, age, gender, and other categories. Attendance – 1,100
- Audience – local runners/walkers
- Season – spring
- Sponsorship benefits – company logo/link on gtalumni.org and included in print ads/invitations and race t-shirts; signage at event; company material in race bag; company acknowledged the Georgia Tech Alumni Magazine
- Held each spring, Ramblin’ On gives students a time to celebrate and unwind before graduation. Attendance – more than 1,100 graduating students
- Audience – Tech seniors
- Season – spring
- Sponsorship benefits – company logo/link on gtalumni.org and included in the email invitation to more than 1,000 students; signage at event; company material in packet; opportunity to distribute products to attendees
For further information regarding Alumni Association merchandise, benefits and sponsorship opportunities, contact Holly Green, coordinator, business development, at 404-894-0765.
